For example, when someone clicks on your website what do they see? Do they see a date that's six months old on the product or service you're offering? Now, you may think that's a little thing, but it's a little thing that means a lot, because people don't want information that's outdated. Nobody wants to think they're getting something old. The perception that they're getting old information may not necessarily be accurate, but that's how our minds tend to think.
You also have to understand that different things are important to different people. While one person will pass your website by and not click on your offer, another person may not even notice the old date. But, the same person who overlooked the date will notice that you have two misspelled words on your website, which may be a big deal to them. They may ask themselves, "Do I really want to do business with this person? If they can't spell correctly on their own website what kind of service am I going to get from them?"
As a business owner you're going to run into these things over and over, and you have to be aware of all of the little things that could adversely affect your business. Paying attention to the details is part of business, and when you're looking at your sales and marketing you need to be asking yourself if you're moving forward, and are you making money? All of these little things can have an effect on your business - the big part.
Pay attention to the little details. Take a look at the little things in your business that are keeping you from growing, moving forward and making more money. And, put a system of checks and balances in place so that you can become even more profitable in your business.